Legal background
Updated: July 2026, 8
The outdoor advertising industry is regulated by the Outdoor Advertising Act (*1).
Previously, a "notification system" was used.
However, as a result of problems such as outdoor advertising that damaged the landscape and the existence of malicious outdoor advertising companies that repeatedly violated and did not follow administrative guidance, the Landscape Law was enacted in June 16. Along with this, the closely related "Outdoor Advertising Law" will also be revised.
The revision of the Outdoor Advertising Law in June 16 introduced the ``introduction of a registration system for outdoor advertising businesses'' and the ``simple removal As a result of stricter measures such as "expansion of eligible properties," the current "registration system" started.
It was become a thing.
Looking at the Outdoor Advertising Law, it states that the authority to regulate outdoor advertising is given to each prefecture, as stated in the following: "Prefectures shall be subject to the regulations stipulated by their ordinances." Furthermore, some authority will be transferred to ordinance-designated cities, core cities, municipalities, etc.
Regarding the regulation of outdoor advertising, it is possible to establish outdoor advertising ordinances anywhere in the country, and currently many prefectures, as well as ordinance-designated cities, core cities, and municipalities, have their own regulations for outdoor advertising. Rules and standards have been established, including the introduction of a registration system for outdoor advertising businesses.
It seems that many prefectures have introduced registration systems since 16 in response to the law revisions in June 6.
The registration system for outdoor advertising businesses is determined by ordinance for each prefecture, so each prefecture often has its own procedures such as "special notification" and "deemed registration." Caution is required.
*1: What is the “Outdoor Advertisement Law”?
In order to create or maintain a good landscape and prevent harm to the public, necessary regulatory standards will be established regarding the display of outdoor advertisements, the installation and maintenance of properties on which outdoor advertisements are displayed, and the outdoor advertising industry. It is a law established for the purpose of establishing
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