Introduction of selected cases

Updated: July 2024, 3

Our company has supported numerous subsidy applications.

The total number of subsidy applications we have supported so far is over 3000!

At our company, we utilize our extensive experience to listen to our customers' situations and provide consulting services up to the point of applying for subsidies.

This time, we will introduce case studies of customers we have actually supported, along with key points for adoption.

table of contents:

・Case ①Relaxation salon specialty store ⇒ Relaxation x hair removal salon opening

・Case ②"Restaurant Sukoya"

・Case ③Food and beverage business → Sales of processed foods

・Case ④Health food edition

Case ① Relaxation salon specialty store ⇒ Opening a relaxation x hair removal salon

Sales have plummeted due to the coronavirus pandemic...I want to improve my business model by reforming it!
We recommend this for business owners who have such concerns.Business restructuring subsidy.

The business restructuring subsidy is for businesses that continue to face difficult business conditions and business restructuring due to the impact of the new coronavirus.
This is a subsidy issued with the purpose of "supporting the business restructuring of small and medium-sized enterprises that are working on."

When you think of business restructuring, some of you may have the image of having to reorganize your organization or make major changes to your business format.

In fact, there are various types of business restructuring subsidies. For example, the definition of the type ``expansion into new fields'' is ``manufacturing new products, etc., and expanding into new markets without changing the main industry or main business.''

This time,Beauty service industryIsRelaxation salonThe company that operates the newHair removal salonWe would like to introduce a case study in which a company applied for a business restructuring subsidy in the new field expansion category in order to open a business, and was approved. This is a must-see for businesses considering new business development within the same or similar industries.

Basic Information

Industry: Service (beauty salon)
Employee size: 10 or less
Frame you applied for: *Recovery/regeneration support frame⇒For detailsCLICK HERE
Types of business restructuring:New field development

Background of applying for business restructuring subsidy

Beauty Salon A (tentative name) is a business operator that operates a relaxation salon at home.
We offer a wide range of services such as lymphatic massage and facial correction, and are well-regarded for our careful treatments that are tailored to our customers' concerns.

However, as they continued to operate for many years, they encountered the problem of service rut, and on top of that, they faced the adversity of declining sales due to the coronavirus pandemic.

The solution that beauty salon A took was to create a new solution.Hair removal salonThe goal is to add additional functionality to the salon, allowing customers to receive both relaxation and hair removal services at the same salon. In order to reduce costs when starting this new business, we applied for a business restructuring subsidy under the ``recovery and revitalization support framework.''

The location is a property located next to the home where I run a relaxation salon. The plan is to renovate an ordinary house used by a family and turn it into a hair removal salon during the night.

Key points for selection

The business restructuring subsidy has several screening items and additional points, and meeting these items will increase your chances of being selected.

In this case, the following items can be briefly mentioned:

・Significant decrease in revenue due to the coronavirus pandemic
⇒The purpose of the subsidy is to support companies affected by the coronavirus recession, so extra points are given.

・When starting a hair removal salon, you can utilize the operations you learned at the relaxation salon.
・As the area has few shops and salons nearby, there are few competitors and it has been confirmed that there is demand from nearby residents.
⇒Clear commercialization point (is it possible to realize it/can it be profitable?)

・Introducing large-scale construction and equipment to transform an ordinary private house into a hair removal salon from the ground up.

⇒Restructuring point (Is it a drastic and bold business restructuring?) Cleared

In addition to these points, another important point is that we did not waver from the core of our business restructuring plan.
In fact, beauty salon A originally planned to include online counseling and supplement sales in its plan.

However, if you try too hard and lose focus on the project you want to pursue, it will be difficult to get a grant.
Therefore, our companySupport Gyoseishoshi Law FirmI suggested that you make a plan that focuses on the business you most want to achieve, which is opening a hair removal salon.

By the way, it seems that Beauty Salon A consulted with other organizations such as the Chamber of Commerce and Industry before requesting our company. However, they said that they were at a loss because the only answer they received was that it would probably be difficult to get their application selected.
As a result of our support in creating the plan, we were able to successfully get the proposal adopted.

My Feelings, Then and Now

This time, we introduced a case study in which a relaxation salon was selected for a business restructuring subsidy aimed at developing new business.
This was a case where the patient did not give up and came to us for advice even though other agencies refused to consult with him, and the result was fruitful.

The application procedure for business restructuring subsidies is complicated, and it can be quite a pain to prepare in parallel with your regular work.
Especially when you are working with a small number of people, it can be difficult to find the time to prepare documents.
Also, when applying for the first time, you may not know how to write a proposal that is likely to be adopted.

Rather than spending time and effort on the application process,Support Gyoseishoshi Law FirmWould you like to consult with us?

[Advantages of requesting our company]
・Work load can be significantly reduced (basically communication can be done by phone or email)
- Significantly reduce errors in official documents
・You can create a coherent plan that is more likely to be adopted by reinforcing plans that lack a story, which tend to be rejected.
・We have a track record of applications for a wide variety of industries and business types, and are able to make optimal proposals.

Case ② “Restaurant Sukoya”

　Restaurant Sukoya (tentative name) in Chiba Prefecture.
The restaurant's specialty was the delicious Teppanyaki Hitachi beef, and they also offered a wide variety of Japanese, Western, and Chinese dishes.

Background of applying for business restructuring subsidy

　
　The business is thriving mainly with local people, including people working in nearby offices and factories, and customers with their families.
In addition to in-store operations, we also provide catered bento services and catering for local businesses.
The owner, Mr. Hirose (pseudonym), was curious about the various services offered.

　
　Sukoya Restaurant, like many other restaurants, has been affected by the coronavirus pandemic.
As telework has progressed, people who work nearby have fewer visits to the store, and sales of catered lunch boxes have also decreased. The number of families visiting has also decreased.
The number of people using mobile sales has also decreased. We were also affected by shortened business hours.
Mr. Hirose thought that this was not a good idea, so he decided to obtain a loan from a bank.

　
　For Mr. Hirose, the purpose of the loan is not to cover a deficit;
It was to start a new business. Loans have to be repaid eventually,
We thought that it was not enough to just go back to what was before, we needed to make it better than before.

　
　Mr. Hirose gathered information and tried various things.
As part of my new business, I started selling pizza at roadside stations and a mobile crepe shop at a local high school.
Also, based on the information I looked up on the internet, I called and consulted companies that I thought were suitable.
Through this information gathering process, Mr. Hirose learned about business restructuring subsidies and also learned about Support Administrative Scrivener Corporation (hereinafter referred to as SG).

　
　Mr. Hirose already had three new business ideas when he approached SG.
　
　The first oneCrepe sales at vending machinesis. Mr. Hirose learned that vending machines were a new business for restaurants.

I researched and contacted the vending machine installer.
We asked them directly, “What would it be profitable to sell in a vending machine?”
Mr. Hirose answered, ``Crepes sell well.''
　
　I was just selling crepes,
I thought I could start a business of vacuum-packing homemade crepes and selling them through vending machines.

　
　The first oneMobile sales in a kitchen car.
Since we already had know-how in mobile sales such as catering,
I thought that if I could get a kitchen car, I could manage.

　
　The first oneFrozen pizza sales.
I started selling pizza at roadside stations before I even thought about using the subsidy.
I came up with the idea that I could sell more pizzas by selling this on an e-commerce site.

　
　Mr. Hirose had planned to start these new businesses with his own money even if he was not selected for the grant.
As I wrote earlier, I thought that since I had received the loan, I had to do something new.
However, the necessary expenses are quite high. For example, in the case of a kitchen car,
After purchasing a new light truck (*even if the subsidy is received, the cost of purchasing the car is not eligible),
You will also have to pay to convert it into a kitchen car (renovation is included in the eligible expenses).

　
　Crepe vending machines also require the purchase and installation of the machine, as well as the purchase of vacuum packing tools.
In addition, when starting these new businesses, we will also need to ask the production company to renovate Sukoya Restaurant's website.
Will you have to pay these expenses out of your own pocket, or will you be able to rely on subsidies?
Mr. Hirose worked with SG to make the business plan more specific and created a business plan.

Key points for selection

　
　We were able to incorporate Mr. Hirose's rich ideas into the proposal, and were fortunate to have it selected.
In parallel with applying for the grant after being selected, Mr. Hirose began selling crepes through vending machines.
Sales of the vending machine are going well, but now I'm worried that I'm busy cooking crepes all day long.

　
　Including sales on pizza e-commerce sites, sales are now back to about 7% of pre-coronavirus levels.
We have finished renovating our light truck, and we have started selling our products from kitchen trucks.
Also, from December, we plan to resume in-store operations by reservation while monitoring the situation.
Including these, sales are expected to increase by 5000 million yen compared to pre-coronavirus sales of 1000 million yen.
It seems possible to repay the loan.

　
　This is how Mr. Hirose's new business started to take off. But Hirose is looking even further ahead.
Of course, being busy cooking crepes is a happy scream compared to not having a job.
By increasing the number of employees, Mr. Hirose would like to be able to go around without having to be on site.

　In addition, there are many competitors selling frozen pizza on e-commerce sites, so
We are also considering more targeted sales channels, such as wholesale to local restaurants.

　
　It was because he had the energy and idea power to continue taking on challenges even after getting on track.
Mr. Hirose may have been able to overcome the coronavirus pandemic.

Case ③ Food and beverage business → Sales of processed foods

This company, which previously operated several restaurants, sought to rebuild its business by selling processed foods.

Background of applying for business restructuring subsidy

　Restaurants have been hit hard by the effects of the new coronavirus. Therefore, we decided to shift our business to selling retort foods and frozen foods that can also be sold online, and applied for a subsidy.

Key points for selection

　We were selected because we created a business plan that thoroughly analyzed every detail such as suppliers, selling prices, and comparisons with competitors.

Explanation from the person in charge

Case ④ Health food edition

The business we assisted with this application was a small company with less than five employees, running a food education business and marketing consulting.

Background of applying for business restructuring subsidy

Due to the impact of the new coronavirus, I have significantly reduced my work, mainly in the marketing consulting department.

This company has long been interested in the health of the "Japanese intestines" in the field of dietary education, and decided to make this business shift.

Key points for selection

With the help of instructors at gyms, which are one of our sales channels, we wrote down the implementation system in great detail and created strategies for each sales channel to actually make it happen.

A major factor was the analysis of sales forecasts that also took into account the growth rate of each route.

Explanation from the person in charge