Strengthening business foundations in response to changes in the business environment (general course)
Updated: July 2026, 4
[Subsidy of up to 800 million yen] About the business foundation strengthening project to respond to changes in the business environment (general course)
Tokyo has launched a new subsidy program to help companies affected by the pandemic recover.
The scheme is aimed at small and medium-sized enterprises looking to adapt to new needs and changing demands in the post-COVID era.
The grant will be provided to:Subsidy for 2/3 to 4/5 of expensesAndUp to 800 yenYou may be able to receive up to.
The expenses covered are:Equipment installation costs, system installation costs, real estate rental costs, sales promotion costsIt includes a wide range of items such as:
Additionally, there are planned to be a total of six application rounds.
What is the business foundation strengthening project to respond to changes in the business environment?
The "Management Foundation Strengthening Project to Respond to Changes in the Business Environment" is a subsidy program implemented by the Tokyo Metropolitan Government.
The aim is to support companies in adapting to changes in the business environment in the post-COVID era.
Initiatives that have little relevance to previous business activities, those that respond to changes in laws and regulations, or those that do not contribute to improving competitiveness or productivity are unlikely to be eligible for subsidies because they do not meet the objectives of the subsidy project.
Subsidy overview
Eligible persons
The main requirements for eligible businesses are as follows:
①Be a small or medium-sized business in Tokyo
② One of the following applies:
・Sales for the most recent fiscal year have decreased compared to "any fiscal year after the fiscal year in 2023."
・The company recorded a loss in the most recent fiscal year.
・Due to the impact of US tariff measures, sales for the next fiscal year are expected to decrease compared to the sales for the most recent fiscal year.
③You have never received a grant decision or are currently applying for any of the following projects:
・This project (this course and the assistance course for small businesses)
・Support for business development in response to the new business environment (support for strengthening business foundations through the formulation of business improvement plans (general course))
④The following conditions must be met depending on the location of the project.
・If the location is within Tokyo, the head office or branch office must be located within Tokyo.
・If the location of the event is Kanagawa Prefecture, Saitama Prefecture, Chiba Prefecture, Gunma Prefecture, Tochigi Prefecture, Ibaraki Prefecture, or Yamanashi Prefecture, the head office must be located in Tokyo.
⑤Other requirements
・Not be affiliated with organized crime or work in the adult entertainment industry
・You must not have received any other grants for the same theme or content.
・You are not in arrears (installment payments) of business taxes, etc.
・No incidents of fraud or other misconduct related to grant projects, etc. in the past five years
- There is no uncertainty regarding the continuation of the grant project.
・Obtaining necessary licenses and permits and complying with relevant laws and regulations
-Other than that, the Corporation has not deemed the project to be inappropriate for public funding, etc.
Target business
The initiatives eligible for support are those that focus on "deepening or developing the business that has been run to date" and are deemed to lead to strengthening of the management base.
Part of the costs required to implement the initiative will be subsidized.
The target is initiatives that are being implemented in response to changes in the business environment in the post-COVID era, etc., which are perceived as challenges.
Examples of initiatives are as follows:
<Specific examples of initiatives>
1) "Deepening" existing businesses = Efforts to improve the quality of existing businesses in order to strengthen the management base
・Initiatives to strengthen competitiveness through the introduction of high-performance equipment and facilities
・Initiatives to improve the quality of existing products and services
・Initiatives to improve productivity through the introduction of high-efficiency and energy-saving equipment
② "Development" of existing businesses = Efforts to develop new businesses based on existing businesses in order to strengthen the management base
・Development of new products and services
・Introducing new ways to provide products and services
・Other new initiatives based on knowledge gained from existing projects
*Even if an initiative is eligible, it may not be approved as a result of the review.
Target expenses
| Raw materials and auxiliary materials costs | Expenses required for purchasing raw materials, auxiliary materials, parts, etc. |
| Machinery equipment/tools and equipment costs | Expenses required for purchasing, leasing, or renting new machinery, equipment, tools, and fixtures |
| Outsourcing and subcontracting costs | ·Commission expenses ·Outsourcing cost ・Joint research expenses ・Market research expenses (applications for market research expenses alone are not accepted) |
| Industrial property rights application and implementation costs | ・Expenses required for applying for patents, utility model rights, etc. ・Expenses for transferring or obtaining licenses for patent rights, utility model rights, etc. from other businesses |
| Standards Certification and Registration Fees | ・Expenses required for compliance with standards, application for certification, review, and registration Expenses required for technical guidance by external experts related to certification and registration of standards, etc. |
| Equipment installation costs | Expenses for purchasing equipment and fixtures, etc., and expenses directly necessary for their installation, etc. |
| System implementation costs | Expenses required for system construction, software and hardware installation, cloud usage, etc. |
| Expert guidance fee | Expenses for receiving guidance and advice on technical matters from external experts |
| Real estate rental fees | Expenses for renting new offices, facilities, etc. |
| Sales promotion expense | Applications can only be made for sales promotion expenses for new products, services, etc. resulting from the "development" of existing businesses (applications for sales promotion expenses alone are not accepted). ・Company website creation and renovation costs ・Printing production costs ・PR video production costs ・Advertising expenses ・Exhibition booth fee ・Materials cost ・Shipping costs ・Interpretation fee ・Online exhibit basic fee ・EC site initial registration fee *The upper limit is 200 million yen. |
| other expenses | Expenses directly necessary for this project and do not belong to other expense categories *Maximum 100 million yen |
Non-eligible expenses
- Expenses not directly related to the grant project
- Expenses incurred when making changes without prior approval
- Expenses paid by methods other than the specified payment methods, such as cash, bills or checks issued by other companies, etc.
- Direct Labor Costs
- Taxes and charges
- Indirect expenses such as bank transfer fees, communication fees, and utility fees
- Interest paid on loans, late fees, installment fees, transfer fees, cash on delivery fees, expenses required for the purchase of land, buildings, vehicles, etc.
- General-purpose items such as televisions and computers that may be used for purposes other than their intended purpose
- Expenses required for purchasing, renting or leasing second-hand goods
- Points earned and used on point cards, etc. when making a payment
- Expenses that are deemed inappropriate for the use of public funds according to accepted social standards, etc.
Subsidy rate and upper limit
The subsidy rates and maximum subsidy amounts are as follows:
| Grant limit | 8 million yen |
| subsidy rate | Up to 2/3 of eligible expenses *Businesses that have formulated and implemented wage increase plans: Within 3/4 (within 4/5 for small businesses) |
Schedule
The first six rounds of applications have already closed.
| Recruitment round | Application acceptance period |
|---|---|
* We have received a grant decision for the "Management Development Support Project in Accordance with the New Business Environment (Support for Strengthening Management Foundations through the Formulation of Management Improvement Plans) (General Course)" in fiscal year 6.
Businesses can apply for the general course of the 7 "Business foundation strengthening project to respond to changes in the business environment for small and medium-sized enterprises and small businesses" and the
You cannot apply for either of the Assisted Courses.
Required documents
The main documents required for application are as follows:
- Application form
- written oath
・Pledge to exclude anti-social forces
・Pledge regarding grant application - Certificate of all history itemsor sending us a message onBusiness start-up notice
- Corporate business tax payment certificateor sending us a message onPersonal business tax payment certificate
- Corporate metropolitan tax payment certificateor sending us a message onResident tax exemption certificate
- Financial statement (income statement)or sending us a message onIncome tax return
Application using J Grants
To apply, please use jGrants, the electronic application system operated by the Digital Agency.
Only electronic applications are accepted.
Log in to jGrants, enter the required information, and upload your application documents.
In order to apply through jGrants, you will need a G Biz ID (Prime Account).
It takes time to obtain an account, so you should prepare your application well in advance.
Target of our service
- Companies that want to use subsidies to increase sales of their products
- A company that is looking for subsidies that it can use after the public offering of the subsidy it was using has ended
- Companies that want to increase their acceptance rate
If any of the above applies to your company, please contact us. The first consultation is free of charge. A dedicated subsidy consultant will be available to assist you.
Do you have this problem?
- We want to improve operational efficiency by introducing new machinery, equipment, and systems, but we are concerned about funding.
- I don't know how to adjust the schedule or when to submit the application.
- I'm too busy with my daily work to have time for things like preparing documents.
- We cannot determine whether our company meets the complex application requirements.
Benefits of requesting
By utilizing subsidies, it is possible to lower the initial costs for buyers.
This will be a sales approach to buyers who are hesitant to adopt the product due to cost concerns.
Checking and preparing complex required documents on your behalf.
We reduce your burden by having professionals handle the review and creation of documents that require specialized knowledge.
Expedited application process
Our firm, with its dedicated project teams, can quickly handle the application process, ensuring smooth scheduling with buyers.
Nationwide expansionWhich region, which type of personWe can also handle applications.
There's no need to switch support organizations for each buyer; simply consult with us about any case, and we'll provide you with the best advice.
Process to receive subsidy
The vendor (your company) consults with applicants who are considering installing equipment and proposes the use of subsidies.
The vendor (your company) will introduce you to us. (See diagram below)
Therefore, the vendor (your company) can use the subsidy as a sales tool to make proposals to the applicant (orderer).
Support content
[Support for public recruitment applications]
① Check the conditions necessary for subsidy application
We will share the information after investigating whether the target subsidy is applicable and any concerns.
② Date management/case management
Even if there are a large number of requests, we will manage the cases and deadlines. We will guide you so that you can apply in plenty of time.
③ Information on required documents
We will provide easy-to-understand guidance so that you can prepare the necessary documents smoothly.
We will also handle documents from the applicant (orderer).
④ Check attached documents and create application form
We will quickly prepare a complete set of application documents by preparing all the documents necessary for the application.
⑤ Application support to the secretariat and support for amendments
We handle all online application support and post-application correction support.
Reward table
From 1 yen and characters
*Assuming 30 requests per year
*This may vary depending on the workload.
